Wally Bressler graduated from Hamilton College in Clinton, NY in 1990 with a B.A. in English. He started working in the mutual fund industry in customer service and working his way to the sales desk. Three years later, at age 30, he left his job to become a real estate agent. During his first 14 months, he sold 2 houses and fell in love with the business. He was later promoted to Sales Manager, Trainer/Coach, and Associate Broker.

In 2006, he started coaching real estate agents full-time. He conducted more than 25,000 live training sessions, group phone training sessions, and one-on-one coaching calls. In addition to that, he is a self-trained direct-response copywriter with more than 26 years of experience.

Drawing on his experience in working with small business owners and salespeople, in 2021 he created Phone Sales Secrets, a company that helps salespeople overcome Sales Call Reluctance and procrastination so they can create the businesses and lives they have always dreamed of. He currently lives in McKinney, TX with his two dogs, Camey and Greta, and has four children, Mary Frances, Emma, Alex, and Caroline.